Archives
Everything, by month
October 2026
- 5 OctShare of voice when your monitoring service misses digital spend in Competitive Pressure
- 5 OctScenario simulation: testing a budget shift before you commit in Scenario Simulation
- 4 OctWhen the past is not a baseline: forecasting after a lost account in Baseline Forecast
- 4 OctCost per GRP vs return: why the dearest TV slots work the least in Budget Optimization
- 3 OctPrice elasticity of -1.4 and why a 5% price rise still paid in Price Elasticity
- 3 OctCross-price elasticity: telling real rivals from shelf neighbours in Cross-Elasticity
- 2 OctSubscription growth from marketing, or a slope already there in Trend Analysis
- 2 OctPromotional elasticity: what each point of discount buys in volume in Promo Elasticity
- 1 OctWhy flat always-on spend makes carryover impossible to measure in Lag & Carryover
- 1 OctPrice elasticity of demand: what a 1% price rise really costs in Price Elasticity
September 2026
- 30 SepExcess share of voice: where a challenger brand actually gained in Competitive Pressure
- 30 SepBudget optimisation: reallocating the same media budget for uplift in Budget Optimization
- 29 SepA baseline forecast for the budget: 3% of the 8% was already coming in Baseline Forecast
- 29 SepBase vs incremental sales: what marketing really added in a year in Base vs Incremental
- 28 SepPrice elasticity when your shelf price never moved in three years in Price Elasticity
- 28 SepContribution decomposition: when price takes away what media adds in Contribution & Driver Decomposition
- 27 SepTrend analysis with a structural break, and why one line lies in Trend Analysis
- 27 SepHow much did marketing add? Splitting a year into base and lift in Base vs Incremental
- 26 SepAdstock and the outdoor burst that was judged on the wrong week in Lag & Carryover
- 26 SepSaturation curves: reading the bend and its confidence interval in Saturation Curves
- 25 SepAdstock and carryover: how long a media euro keeps working in Lag & Carryover
- 24 SepSeasonality analysis: how much of your revenue is just the calendar in Seasonality & Event Impact
- 23 SepTime series forecasting: why the interval is the real forecast in Time Series (ARIMA)
- 22 SepBaseline forecast: the business-as-usual benchmark for campaigns in Baseline Forecast
- 21 SepTrend analysis: separating structural growth from marketing in Trend Analysis